TMT - Video Ads

I led a Facebook video ad initiative in July 2025 to improve ad performance by featuring TMT’s CEO, Robin Robins. Her authority with MSP owners helped position the content as trustworthy and compelling. I managed the full video production process, resulting in 18 total videos—10 unique scripts plus 8 shorter variations—filmed in a single session with Robin in the studio I set up in our Brentwood, TN office.

We segmented creative by three revenue tiers (under $1M ARR, $1–5M ARR, and $5M+ ARR) to enable more accurate audience targeting and long-term cost efficiency across future campaigns. The ads drove traffic to itmarketingplan.com where MSP owners were encouraged to book strategy calls aligned with their growth goals. Our highest-performing ad delivered 14 results at $74.94 per result, a CPM of $25.68, a 0.58% click-through rate, 238 link clicks, and a $4.41 CPC.

These results revealed that smaller MSPs respond especially well to messaging centered on fears of losing clients and financial instability, providing a clear direction for future creative. We also had the benefit of having multiple similarly-styled ads to cycle through to prevent ad fatigue, which had been a noted and ongoing concern in TMT’s ads.

This ad yielded a $5.30 cost-per-click (CPC), 0.81 click-through rate (CTR), $8.67 cost-per-landing page view, $63.58 cost-per-result, and 3 total results with a reach of 2,319 people.

This ad yielded a $4.41 cost-per-click (CPC), 0.58 click-through rate (CTR), $5.93 cost-per-landing page view, $74.94 cost-per-result, and 14 total results with a reach of 17,351 people.

This project consisted of a series of three videos - one ad and two thank you page messages. The ad appealed to managed service provider (MSP) business owners who felt lost, disorganized, and stuck in their business.

For added context, the Ultimate MSP Marketing Plan functions as a lead magnet to attract our target audience on social media and use that to acquire them as a marketing qualified lead. When editing I used light background music to keep the viewer’s interest, cut strategically and minimally to avoid any distracting pauses, and used zoom edits and light graphics to emphasize the CTA at the end.

I shot and edited this video for MC Tracy, TMT’s Director of Performance Marketing, to run as an ad on Facebook. It funneled to a lead magnet called 6 Ways To Double Sales And Clients: Without Spending A Dime On Marketing And Advertising.

I also shot and edited these ads featuring Aaron Leicht, TMT’s top salesperson. The CTA for both ads was to book a call with a Technology Marketing Toolkit specialist.