From April 2024 to July 2025 I helped the Technology Marketing Toolkit YouTube channel grow from 7,000 subscribers to over 11,000 in just a year and a half. I worked with MC Tracy, Director of Performance Marketing, and Margeaux Phipps, content coordinator. MC helped lead content strategy meetings once per month and helped as talent for our videos, Margeaux would clip segments of footage from our events to use as videos, and I would create titles and thumbnails for those videos. All three of us helped strategize for the channel, often working within the parameters of other projects with varying priority levels.

Ultimately I helped our channel earn 301,800 views and 29,800 hours of watch time in just one year. That translates to an increase in views by 59% and our watch time by 103%, and our subscriber count by 111% compared to the last 365 days.

Here are some examples of thumbnails and titles I designed and wrote. I created titles and thumbnails for just over 200 videos during my tenure with TMT.

The bulk of our content strategy for YouTube was to clip small videos of Robin and other key speakers at our events and package them for YouTube. We supplemented those videos with videos of MC Tracy (Director of Performance Marketing), Mike Stodola (CMO), and occasionally others to supplement our Robin clips and test our new topics.

I put together the below strategic plan to turn our large and invested audience on YouTube into actionable insights for future events and marketing campaigns. Our priorities as a company significantly changed following TMT’s acquisition by Kaseya in July 2025, though, so we dropped this as a strategic plan. I used ChatGPT some to compile my thoughts generally, but I used it to organize and simplify my thoughts rather than as a replacement for my own thinking.